Woman's Woman

Analyzation of the Woman’s Woman: LG Electronics Commercial 2012

    Enter: the viewer sees an attractive, mother-like woman with three children surrounding her. The children are helping her create what appears to be a dessert of some sort, when suddenly, the mixer flings the ingredients across the family. The children laugh along with their mother, and she throws the newly-stained clothing into the washing machine, as the announcer poses the question “Is it a twenty-minute shorter wash cycle, or a twenty-minute longer laugh cycle?” The length of time it takes the machine to wash the clothes leads viewers to the idea that the featured equipment creates more family time, less laundry time.
    Cut to a scene with the same mother entering a dining room with enticing food and a lovely, modelesque family, seated around the table. The announcer states, yet again, percentages of time that imply less cooking and more family time; all of the stated “shorter cycles” give viewers the impression that LG’s line of appliances will allow them to enjoy their families more. 
    LG’s new line of “faster”, “more efficient” products lead to the creation of this commercial, targeted at average, middle-class women with basic “American values.” Although it is not stated verbatim, the commercial has multiple implications that this particular family values their time spent together- laughing, eating and enjoying one another. Although the family is not seen speaking, it’s obvious that they are having a nice time being around each other. LG attempts to appeal to women who strive for family time, so that they can sell their product. To the viewers, this product would create less hassle and more fun- an ideal way of time consumption. LG uses the standard ideas of happiness and a basic archetype featuring light, sun and pastels to give the feel of good times. Along with these basic features of contentment, the family, and their home, is attractive and “normal”, alluding to the universal stereotype of an average, yet ideological, family. Implications of this product leading to happiness-in-the-home are blatant and ardent throughout the commercial. The mere appearance of the cast in this commercial pulls viewers in by laws of simple, general attraction.
LG appliances created a commercial that uses all of the basic methods of attracting family-oriented, average people to buy their products in place of their competitor’s.
   The commercial presents viewers with a lovely household that uses LG appliances to make life easier, therein, appealing to everyday women, moms and families.