Man's Man

                        Analyzation of the Man's Man:
                     State Farm's Magic Jingle Hot Tub

    More times than not, the term "man's man" brings to mind the idea of a guy who likes things a man would typically enjoy. Sports, food and women are just a few things to come to mind. In State Farm's "Magic Jingle Hot-Tub" commercial, the viewer is shown many basic clichés of male camaraderie.
    As the commercial begins, the audience of interest, (adult male homeowners), see three men sitting in a living room. Suddenly, what appears to be a ball flies through the window. The friends of the the main male are freaking out, when he coolly replies with "like a good neighbor, State Farm is there." His friends appear to be confused, until a suited woman pops up in the living room with them. The friends question the main male, wondering, "is that your agent?" The male homeowner explains that "it's the jingle." He then proceeds to tell his friends to try it, and- at first- they ask for simple things. A sandwich being the first of the requests. Then, one of the requests is for the "girl from 4E" wherein, an attractive line-less girl appears on the couch, obviously confused. Ending the commercial with a laugh, the "dumb" friend shouts "can I get a hot-tub?"
Although this commercial is a more relaxed version of the "man's man" stereotype, (found in the fact that the woman isn't overly sexy and it's very comical), it still falls in quite nicely. The actions that draw viewers in start with the sudden shock of the broken glass, then the amusing, relaxed attitude of the main male. The nonchalant manner of the commercials gives the audience the impression that State Farm will make insurance simple and convenient Commonly, those two adjectives do not fit together well with insurance proceedings.
    Another appealing aspect of the commercial, is that the males aren't overly-attractive. They are shown as regular guys with regular lives. Men don't generally care for done-up, overly enthusiastic scenarios for commercials or shows- making this commercial ideal for the "everyday man."
State Farm's commercial maintains a calm, carefree mood throughout. The men shown are obviously good friends and the constant lack of worry gives viewers the hope of an easier insurance experience with State Farm, and displays the perfect idea of a "man's man."