Woman's Man

Analyzation of the Woman’s Man: Britney Spears “Fantasy Perfume” Commercial

    Typical women of the twenty-first century have worked for their rights, their independence and the fulfillment of an unregimented lifestyle. They have attempted to remove themselves from the common stereotype of being helpless and nothing more than a wife and mother.
   Britney Spears has created a commercial featuring her perfume, “Fantasy,” that displays the fictitious story of a “goddess and a hunter.” Spears’ voiceover reads the commercial lines as though they are a fairytale, “once upon a time..”, giving viewers the feel of the fantasy of which her perfume is named after. The goddess “was beautiful” and the hunter “couldn’t help himself.”

The mere idea of the female being a “goddess” provides viewers with the notion that the female is obviously above the male, status-wise. He is simply a hunter, likely a peasant, from the style of clothing he is seen wearing, yet he still wants this goddess. She’s beautiful, there are implications of her fame and she runs from the hunter playfully. Although she is out of his league, he will do anything to have her and she doesn’t try too hard to fight it.

She is strong and powerful, but still feminine and has a need to be chased after. The hunter is an ideal male because he’s attractive, he allows her to be powerful, but he still does “something kind of crazy” in order to win her over. Women in general want to be independent, yet needed, all at the same time.

The general market that this commercial is aimed towards consists of strong, independent, working-women. The women that typically fall into this category aren’t completely different from the stay-at-home, motherly figure, simply in the fact that they still want to be wanted by their male companion. There has always been, and will always be, a need for love instilled in every human being. Granted- these women want to be able to take care of themselves, but there is always security found in knowing someone else will take care of them also.

Viewers can easily relate to this commercial, solely due to the fact that many women maintain some sort of "fantasy" that involves the man of their dreams. The way the commercial draws viewers in, however, is through the sex-appeal of both Spears and the hunter, along with a seductively read narration. It creates an air of mystical love and beauty which allows the viewer to feel and grasp the emotions portrayed throughout.

By creating her "fantasy", Britney Spears gave viewers a look into her ideal world- one of which many independent women can relate to. A sinfully gorgeous goddess and a lustful huntsman create a world of wonder and excitement for the women of the world; the women that look for someone to want to take care of them, but allow them to take the lead. A fantasy for the woman's man was presented, and presented well, it was.