Analyzation of the Man's Woman:
Axe Hair Gel
Women may generally like a man that is sensitive, caring and kind. Men, however, tend to be the opposite. Commonly associated with a typical male is a sexy, voluptuous woman who's interested in him for his sex appeal. Axe Hair Gel has created an excellent scenario that fits this criteria.
As the commercial fades in, it shows a lovely, cliff-covered beach with many people. The camera zooms in on a young male, with particularly tall, spiked hair. As he gets up and heads towards the water, he walks past a rather sensual, attractive woman. Hoping to impress her, he jumps off the cliff into the water below. When he returns, the hardened gel in his hair has impaled several fish. After an attempted attack committed by a seagul and and disgusted look from the girl, the man is shown at a beach shower, rinsing away the gel and the fish. The camera then switches to a view of him applying new Axe Hair Gel that supposedly harden hair. As he goes back to a now-empty beach and the the attractive girl, the appealing voice of a woman says "lose the gel." It then shows the woman running her fingers through is newly found soft hair and viewers hear "get some hair action."
This commercial is aimed towards young males looking for fun and attractive women. Axe implies that using this hair gel will get you the sexiest of girls, simply because it's the best.
The way the commercial has no dialogue shows that the man and woman are sexually attracted but don't really care to take it farther than that. The idea that the man can have such an attractive woman, with no strings attached, is highly appealing to most young males. The mere body language shows sexual attraction after using Axe, which is considered a major plus for most men.
Axe Hair Gel creates claims that their product will increase sexual attraction due to an increase in sex appeal. The commercial portrays a common idea of a voluptuous woman being attracted to a man for the product he uses, making her the ideal man's woman.
Axe Hair Gel
Women may generally like a man that is sensitive, caring and kind. Men, however, tend to be the opposite. Commonly associated with a typical male is a sexy, voluptuous woman who's interested in him for his sex appeal. Axe Hair Gel has created an excellent scenario that fits this criteria.
As the commercial fades in, it shows a lovely, cliff-covered beach with many people. The camera zooms in on a young male, with particularly tall, spiked hair. As he gets up and heads towards the water, he walks past a rather sensual, attractive woman. Hoping to impress her, he jumps off the cliff into the water below. When he returns, the hardened gel in his hair has impaled several fish. After an attempted attack committed by a seagul and and disgusted look from the girl, the man is shown at a beach shower, rinsing away the gel and the fish. The camera then switches to a view of him applying new Axe Hair Gel that supposedly harden hair. As he goes back to a now-empty beach and the the attractive girl, the appealing voice of a woman says "lose the gel." It then shows the woman running her fingers through is newly found soft hair and viewers hear "get some hair action."
This commercial is aimed towards young males looking for fun and attractive women. Axe implies that using this hair gel will get you the sexiest of girls, simply because it's the best.
The way the commercial has no dialogue shows that the man and woman are sexually attracted but don't really care to take it farther than that. The idea that the man can have such an attractive woman, with no strings attached, is highly appealing to most young males. The mere body language shows sexual attraction after using Axe, which is considered a major plus for most men.
Axe Hair Gel creates claims that their product will increase sexual attraction due to an increase in sex appeal. The commercial portrays a common idea of a voluptuous woman being attracted to a man for the product he uses, making her the ideal man's woman.
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